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Most
people don't click past the first page of search
results so it goes without saying that your webpage
should be in the top 5-10.
Steps
to make this happen:
1.
Website optimization
Your website itself needs to be "optimized" well
to be found by search engines. "Meta tags" and "alt
tags" and keywords have to be generated. A
keyword analysis and search should also be done.
A sitemap should be added and verified through
Google as well.
2.
Search engine optimization
Each and every search engine has its own methods
of choosing which sites are most pertinent to
certain keywords. A good website will have
features that appeal to all the major search
engines. This is a very high level of skill
that companies pay in the tens of thousands for.
For therapists the keywords are not as complex so
its not as expensive, however, the same steps and
skills are required even for a few keywords.
3.
Search engine submission
Don't be fooled by those companies that
claim to do this for "$29". They are submission
factories and your site could get banned by the more
popular search engines (Yahoo, MSN, Google) if they utilize
shady practices like submitting more than 40 sites
at a time to one engine (which some do).
BE
WARY
of the
company that claims to know how to "optimize" but
their own company is not ranked.
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